High product visibility and premium brand identity

PET solutions for milk

In India the major consumer of polyethylene terephthalate (PET) is the beverage industry merely the market is expected to see a transformation every bit sectors such as milk and liquor also emerge as prominent users of PET. At present, sixty% of PET consumption comes from the beverage sector and studies propose that past 2022 liquor and milk alone volition account for xx% of the consumption. Many industry experts and packaging majors foresee a drastic packaging shift in dairy products, particularly in fresh milk, flavoured milk and dahi. This shift would exist driven by factors such as rising disposable income levels, changing lifestyles, growing health consciousness and a larger dependence on retail stores. Shardul Sharma reports.

Modern twenty-four hour period urban consumers especially immature married couples, working professionals and students, are looking for convenience and products that have a long shelf life. This is a trend some companies say has trickled down to even perishable products like milk. Although presently at a very nascent stage, the trend of milk packaged in plastic containers has begun to be accustomed past the Indian dairy industry. Amul has been one of the frontrunners adapting to this futuristic packaging solution by launching flavoured milk and lassi in PET bottles. Another major company, Parag Milk, has introduced its subcontract-to-home fresh milk in PET in select cities. Similarly, some ghee manufactures similar GRB in South India take started packaging their products in PET bottles. Country- run co-operatives similar KMF (Karnataka Milk Federation), Milma in Kerala and Aavin in Tamil Nadu are some of the companies which have successfully converted to PET for packing ghee.

Bangalore-based Manjushree Tech-nopak, one of India'southward leading rigid plastic packaging solutions provider, believes dairy is i of the most of import sectors for the company to establish its expertise. The Indian dairy industry is i of the largest processors of milk and other related products. However, due to lack of awareness and futuristic packaging solutions, the Indian industry is however to fully leverage its massive processing capacity. I believe plastic rigid packaging is an excellent option over carton blended or flexible packaging due to a very high appeal and user friendliness, Vimal Kedia, managing director, Manjushree Technopak said.

Manjushree has been working with some of the country's leading brands in the dairy manufacture and Kedia believes these brands are open to the new packaging format. Currently it is even so at a very nascent stage, with tetrapacks and pillow pouches dominating the packaged dairy product segment. But PET and other forms of plastics will soon bring a facelift to the industry. A start has already been made past Amul. By 2020, the milk segment is expected to business relationship for x% of the total PET consumption in India, which is currently negligible, he said.

Manjushree is currently offering PET solutions for ghee and flavoured milk and is working with various companies on projects for fresh milk, extended shelf life (ESL) and ultra-high temperature processing (UHT) milk with a six-month shelf life. The company's PET solutions portfolio for the dairy industry consists of PET monolayer canteen, PP monolayer bottle, HDPE monolayer bottle, HDPE 3 layer bottle, HDPE half-dozen layer bottle and PET additives blend bottle. As a process, Manjushree typically uses 100% Virgin PET to avoid any contamination.

Co-ordinate to Kedia the fundamental factors why milk producers accept started choosing PET over traditional methods such equally cartons and tetrapacks are that these two currently predominant methods provide low shock resistance, high instances of impairment in the supply chain, no transparency, difficulty in branding changes, standard shapes and non-resealibily of small pack sizes.

PET packaging provides loftier product visibility and premium brand identity. They are lite, re-closable, unbreakable and cost-effective. They offer production, logistics and environmental advantages. PET and HDPE bottles provide flexibility in design, shapes, engravings and neck end options, Kedia said elaborating on the advantages that PET can provide. Having received positive feedback from its customers such every bit Parag, Hatsun, GRB, and more, Manjushree expects further expansion and faster adoption of PET past dairy brand owners. Amul has invested over United states of america$ v to 10 meg in bringing the high speed aseptic line to Republic of india, taking reward of the untapped potential and demand of the Indian dairy marketplace. Positive response in the market has triggered huge expansion plans and interest from other dairies including many private dairies of Due south and West India, Kedia concluded.

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